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Become an Authorized Dealer

Croix Valley's network of Authorized Dealers are reaping the benefits of this industry first-of-its-kind program by taking advantage of the tools Croix Valley offers to help sell our products in their stores.  By becoming an Authorized Dealer, retail stores are afforded more benefits for increased profitability.

Program Requirements:

  • To qualify to become registered as a Croix Valley Authorized Dealer, the retailer must commit to carrying a base selection of at least 12 sku's of Croix Valley products in their store at all times.  This mix is typically at least 6 sauces and 6 seasonings. 
  • By carrying a wider assortment, not only do Croix Valley customers know that they're getting the widest selection of their favorite products, but the brand presence on the store shelf also encourages increased purchases from the customer, rather than seeing a one-off sauce or rub among a wider store selection. 
  • We hear from our dealers time and time again that the brand presence of having a Croix Valley line of products available has led to increased, repeat sales.

To register for Authorized Dealer status, please contact Damon Holter at

Program Benefits:

1. Croix Valley's Quarterly Rebate Program.

  • Authorized Dealers receive quarterly rebates redeemable toward future orders during the following quarter.
  • 4 times a year, we send rebate vouchers to our Authorized Dealers for redemption that work like cash, even being used in conjunction with current specials, promotions and sales.
  • All individual orders over $400 receive a 5% rebate.
  • All individual orders over $1000 receive an 8% rebate.

2. Industry-leading Onboarding and Ongoing Support.

  • We pride ourselves on creating relationships with our dealers and supporting them in their stores to ensure their success with the product line. 
  • We offer virtual Zoom video conferencing with our dealers to train management and staff on our product line and offer continuous training any time needed. 
  • By turning store staff into experts on our products, the customer becomes educated, we convert questions into sales and we all come out ahead. 

3. Exclusive Monthly Specials

  • Each month, we release new specials exclusive to our Authorized Dealer network, specials that are not offered to the rest of Croix Valley's wholesale accounts.
  • Specials such as 20% off wholesale cost on our Fruit BBQ Sauce collection or 15% off all Rubs & Seasonings are example of monthly specials we have offered that allow our dealers to stock up, offer sale prices to customers or simply gain more margin on those items.

4. Geo-Targeted Digital Ad To Increase Awareness

Croix Valley Authorized Dealer
  • All new Authorized Dealers receive marketing support (on us) to help increase the awareness of Croix Valley Products at their location. 
  • We create a geo-targeted Facebook ad that reaches both new and current customers, letting them know that you have become a grilling destination. 
  • The Facebook Ad runs for 1-2 weeks and is monitored daily by our Marketing Manager. All we'll need are a few pictures of our products in your store to get started. 

5. Authorized Dealer Window Cling and Priority Store Locator Placement.

  • Croix Valley customers know that our Authorized Dealers carry the largest selection of products, making them more apt to visit the locations to find what they are looking for versus other retail locations that may only carry a handful of items. 
  • Authorized Dealers are given priority placement on our website, showing up before locations that may be closer to a customer's location, when searching on our Store Locator. 
  • Our window cling is the perfect way to identify that your retail location offers the widest selection of premium Croix Vally BBQ supplies. 

    6. Dedicated Account Manager & Direct Access to the Croix Valley Team.

    • Our Authorized Dealers know our Team and we know our dealers. 
    • We know their stores, their product selection, their customer base, and more importantly, their names. 
    • We value a personal relationship and feel that we can best serve our client's needs when we know who they are and what's important to them as well. 
    • Our Authorized Dealers have the Croix Valley Team's names and numbers, can call anytime to have their questions answered, or to simply talk shop. Their accounts are serviced by a dedicated Account Manager who always puts their needs first.