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Wholesale BBQ Rubs and Sauces

Damon and Lu Holter

Croix Valley Authorized Dealers work with us directly, right here at the factory. No middle man, no out-of-stock items, and no outrageous minimums that make it hard to manage inventory. When you call us on the phone, you can usually hear us making it in the background. Our goal is to make it hassle-free and profitable for your business. 

  • Our products have received 50+ awards, including being named Best BBQ Sauce and Seasoning Brand in the US, winning National People's Taste Awards, winning multiple category awards from the National Barbecue & Grilling Association, the Scovie Awards, National Barbecue News and many others.
  • All Croix Valley products are All-Natural, Gluten-Free, No MSG and no fillers. We want our customers to feel as good about eating the food they make as we do about making the food they eat.
  • Our products are made in small batches, to exacting standards each and every time. There are never corners cut and we physically inspect and hand-pack each bottle into its case before sealing it up to ensure the superior quality of every bottle.
Croix valley wholesale


  • We Eat, Live and Breathe BBQ.  It is our passion, it's our business and frankly, it's our life.  We are not a company owned by a private equity firm that simply makes products to market to bbq consumers, rather we are a family business made of real people who make really great products.

  • All New Authorized Dealer Accounts Come With A Targeted Marketing Campaign. Your success is our success. We'll promote (and pay for) an online ad that tells your customers about your new line of Croix Valley products. We're in this together. This is just one of the many benefits that Authorized Dealers receive from Croix Valley. 

  • We offer a sampling kit free of charge. Upon request, we'll send out labeled bottles and shakers, making it easy for you to offer in-store samples. Dealers taking advantage of this have seen explosive sales. 
  • Our "Chat With a Pitmaster" feature allows customers and sales staff alike, to chat live with a Croix Valley Pitmaster to answer all product and grilling/BBQ-related questions. 

  • When you become a dealer, you become part of the Croix Valley Family.  We want to know your name, know your business and know what we can do to help.  You can call the team to talk shop, get your questions answered and get the support you need to make the brand work for you.

Click HERE for the full benefits of becoming a Croix Valley Authorized Dealer or simply register for a wholesale account now!

Registering for a Wholesale Account couldn't be easier!
  1. Fill out the form below.
  2. We'll email you login credentials for our Wholesale site.
  3. Log in and you're ready to order and take advantage of additional resources to help sell our products in your location! Thank you for your interest and we look forward to working with you!