Why Become a Dealer?

The Croix Valley brand is the fastest-growing BBQ sauce and seasoning brand in the country, and for good reason. Not only do we take pride in every bottle of our award-winning products, but we stand behind them as one of the best product lines with unmatched service in the industry.

We proudly manufacture our products in the U.S., in our family-owned production facility in Hudson, WI.
Our products are made in small batches, to exacting standards each and every time. There are never corners cut and we physically inspect and hand-pack each bottle into its case before sealing it up to ensure the superior quality of every bottle.
All Croix Valley products are All-Natural, Gluten-Free, contain no High Fructose Corn Syrup, No MSG and no fillers. We want our customers to feel as good about eating the food they make as we do about making the food they eat.
We stand behind our products with BBQ and Grilling expertise. Our team are passionate about outdoor cooking and each recipe has been developed to perform. As competition foodsport competitors ourselves, we use our products not only in our homes and backyards, but we use them on the competition cooking trail where they bring home the wins.
Our products are the recipients of countless industry awards of excellence and have been recognized for over a decade for their quality, taste and appearance. When we use the term "award-winning", we're not talking about the blue ribbon at the State Fair, we're talking being named Best BBQ Sauce and Seasoning Brand in the US, winning National People's Taste Awards and winning multiple category awards from the National Barbecue & Grilling Association, the Scovie Awards, National Barbecue News and others.

We Eat, Live and Breathe BBQ. It is our passion, it's our business and frankly, it's our life. We are not a company owned by a private equity firm that simply makes products to market to bbq consumers, rather we are a family business made of real people who make really great products.

We offer personal service unlike any other company in this industry. Our dealers get a dedicated Account Manager who will listen to their needs and ensure those needs are met. Our goal is to help you sell our product and to keep you coming back for more.
When you become a dealer, you become part of the Croix Valley Family. We want to know your name, know your business and know what we can do to help. You can call the team to talk shop, get your questions answered and get the support you need to make the brand work for you.
Our job isn't done when you purchase from us, it's just getting started. You're helping us to grow the #CroixValleyNation and we appreciate it. If you need advice, expertise or ideas, just reach out and we'll do our part.
We offer an industry-first Authorized Dealer program with unprecedented benefits for our wholesale clients. The Authorized Dealer program is turning dealers into destinations for our products, where our customers know they can find the best selection and value.